What Does an Account Manager Job Description Look Like in 2025?

Here at Kalent, we know that account manager job descriptions have changed a lot over recent years. Due to technological advancements like AI, the changing economic landscape and a widespread shift away from traditional company-client relationships to more strategic partnerships, the role is no longer what it used to be.

So what does account management look like now? What makes a good account manager job description in 2025? And why does any of this matter for sourcing? In this article, we’ll break it down.

What Do Account Managers Actually Do Now?

The traditional account manager job description lists two main responsibilities: maintaining client relationships and growing revenue for the company. In 2025, both of these things still matter, but the role is a little more complex and data-driven.

Rather than merely keeping customers satisfied, account managers will need to track metrics across dozens of different accounts – metrics like retention rates, Net Promoter Score (NPS), churn rates and Customer Lifetime Value (CVL). This data serves an important purpose, allowing account managers to intervene early when a client’s engagement or satisfaction dips, so they can fix it.

The job is also far more cross-functional. Account managers typically work across different departments, taking sales insights to product teams, sharing marketing wins with clients and making sure all customer feedback gets to people who can use it. These days, account managers are like mini business consultants who stay ahead of problems using data.

While requirements of the role have historically focused on customer service skills, account manager job descriptions may now ask for skills such as using CMS and analytics software, managing dashboards and turning insights into actionable strategies.

In 2025, the best account managers mix analytical thinking with genuine people skills. So how can you convey all this in a job description?

What to Include in an Account Manager Job Description

An account manager job description needs to be clear and specific. Vague calls for people with “customer service skills” or “great work ethic” won’t attract those who are uniquely qualified for the role.

When it comes to writing job descriptions, the more specific you get, the more context you’re able to give, allowing people to see whether or not the role is actually right for them. You’ll naturally filter out unqualified candidates and waste less time talking to the wrong people.

This is where AI tools like Kalent shine – they understand the context of your JD document and use it to match you with people who actually fit.

When writing an account manager job description, you should include:

Company Mission

Start with the company mission and value statement, and explain how it pertains to the role. What does success look like as an account manager at this company?

Don't just write something vague like "ensure client satisfaction." Try something more specific, such as: "hit 90% retention and drive 20% account growth." Real numbers help candidates gauge fit and help recruiters know who to look for.

Role & Responsibilities

Get specific about the responsibilities of the role, such as: “As an account manager, you’ll own onboarding, run quarterly reviews, manage renewals and find expansion opportunities.” Details matter, as all account manager roles look slightly different.

Metrics & KPIs

Share the KPIs that actually matter to you, such as engagement scores or retention rates. Including these will show the applicant what’s important and let recruiters know what kind of person will thrive there.

Tools & Technical Skills

List the tools and technical skills needed, and be specific. Include any software the account manager will need to use, such as Salesforce, HubSpot and any custom platforms. This helps candidates self-assess whether they’re right for the role and gives recruiters better search terms.

Soft Skills

Be honest about the soft skills you’re looking for. Skip generic requests like “strong communication" or “team collaboration” skills. Talk about the more granular requirements of the role, such as being able to listen closely on calls or interpret complex data.

Good vs Bad Job Descriptions: Why Context Matters for Recruiting

Often, the difference between a good and a bad account manager job description is the amount of context included in the document.

Many recruiters don't realize the importance of job descriptions, seeing them as a mere formality or checkbox exercise. But when done correctly, they reveal culture, communication style, which skills matter and what success means in that specific role.

However, it’s no secret that recruiters are busy – in 2025, they’re having to factor in lots of different tools, reach out to candidates across multiple platforms and find ways to stand out in competitive fields. This is where Kalent comes in.

Not only can Kalent help you write a more specific, context-heavy job description, but we’ll also use this JD to help you find the best candidates. Our AI tool picks up on what's written and what's implied, helping you find the best fit for the role and write outreach messages that match the company's exact priorities and tone.

Think about it from a candidate's perspective. They're getting messages all day, mostly making the same vague statements about “exciting opportunities” that offer no real insight into why the role is right for them specifically.

But when someone reaches out and mentions the specific type of accounts you've managed, references a challenge you've probably faced (like improving retention in a specific industry), or explains why this particular role would be the next obvious career step for them, that gets attention.

However, this level of personalization only works when you understand the account manager job description deeply. Candidates can tell when you've actually thought about what the role entails and how they might fit, versus when you're just keyword matching.

The job description gives you everything you need to write that compelling message, but only if you know how to extract the context. Most recruiters skim for requirements and move on. The smart ones treat it like a brief that tells them exactly how to position the opportunity.

Book Your Kalent Demo Today!

A strong account manager job description does more than attract applicants – it should give deep context clues into the company’s values, the skills required and what sort of person will succeed there. This context is the key to better sourcing, helping you find the right people for the role quickly without cutting corners or sacrificing key criteria.

When it comes to writing job descriptions and helping you search for qualified candidates, Kalent does all the heavy lifting. Our AI tool will even help you craft personalized outreach across LinkedIn, email, SMS and WhatsApp, so you can reach candidates where they’re at with customized, high-converting messages they can’t ignore.

Kalent users regularly get 5x better reply rates using this method, surpassing the industry standard of 10-20% and sometimes achieving reply rates as high as 60-80%.

Book a demo today to see how Kalent could help you write better account manager job descriptions and become the co-pilot of your entire sourcing process.

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